IIMA Institutional Repository
This Institutional Repository has been created to collect, preserve and distribute the scholarly output of Indian Institute of Management, Ahmedabad. This will work as an important tool to facilitate scholarly communication and preserve the institution knowledge. The Vikram Sarabhai Library is proud to be hosting the repository for the dissemination and preservation of this valuable knowledge resource of the IIMA community.
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| Issue Date | Title | Author(s) |
|---|---|---|
| 14-Dec-2021 | Relevance of the seven deadly sins in marketing | Hmar, Danny Ramdinsanga |
| 7-Sep-2021 | Impact of influencers on customer purchasing behaviours and its effectiveness | Konidala, Kalyan Srinivas; Bhimana, Ramakrishna |
| 14-Dec-2021 | Application of Artificial Intelligence and Machine Learning in Omnichannel Marketing | Kulshreshtha, Nitin; Goyal, Shubham |
| 21-Mar-2022 | Analysis of digital eavesdropping in targeted marketing | Airon, Himank; Lad, Tanmay |
| 2022 | Understanding the impact on customer engagement with ad sequences | Raghavender, Gurrapu; Vamshikrishna, Avula |
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