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Issue Date | Title | Author(s) |
---|---|---|
2019 | Socially conscious advertising: examining its effectiveness in the Indian context | Bakshi, Abhinav; Bansal, Tarang |
2018 | Strategies of non-price competitionthe case of advertising in the Indian FMCG sector | Saini, Aashutosh; Dora, Hanumantu Kaushik; Bhatia, Sumiran |
2020 | PlusPin AIS: understanding DOOH platforms | Sanghvi, Meet Kumar Jigar; Gupta, Prakhar |
2020 | Understating the working and the impact of co-advertising in the space of movie trailers | Chhajer, Ananta; Nikam, Rudra |
2020 | Study on the effectiveness of different types of B2B advertising | Das, Kaustav; S., Sindhu |
7-Sep-2021 | Privacy paradox –producers’ data sharing preferences for advertising | Chitanvis, Sanat; Sharma, Uday |
7-Sep-2021 | Privacy paradox – consumers data sharing preferences for advertising | Das, Anmol; Jain, Divij Kishore |