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Issue Date | Title | Author(s) |
---|---|---|
21-Mar-2022 | Analysis of digital eavesdropping in targeted marketing | Airon, Himank; Lad, Tanmay |
8-Aug-2023 | Shoppable videos: the untapped gold mine in ecommerce retail. | Bhatia, Richa; Wasad, Nishant |
7-Aug-2023 | The intermingling of Blockchain, Artificial Intelligence and Marketing and its potential impact in future | Rajendra, Amrutkar Rohan; Modi, Piyush |
9-Aug-2023 | A deep-dive analysis on the strategic advantage of using business models to select the most appropriate Go-To-Market (GTM) strategy for domestic inventory-led e-commerce firms. | Raman B B, Rakesh; Kumar, M Monish |
2022 | Understanding the impact on customer engagement with ad sequences | Raghavender, Gurrapu; Vamshikrishna, Avula |
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