IIMA Institutional Repository
This Institutional Repository has been created to collect, preserve and distribute the scholarly output of Indian Institute of Management, Ahmedabad. This will work as an important tool to facilitate scholarly communication and preserve the institution knowledge. The Vikram Sarabhai Library is proud to be hosting the repository for the dissemination and preservation of this valuable knowledge resource of the IIMA community.
Search
Add filters:
Use filters to refine the search results.
Item hits:
| Issue Date | Title | Author(s) |
|---|---|---|
| 2015 | Impact of Dynamic Pricing in Organized Retail | S., Kanupradeep; Shaw, Srishti |
| 2005 | Business strategy for NDTV | Jha, Abhimanyu; Kadian, Ashwani; Meshram, Vidya |
| 1996 | Business strategies for the Indian coffee producers to market coffee in the world market | Bhatia, Ashish |
| 29-Jul-2014 | Study of switching behaviour under discounts: Strong brand vs. Weak brand | Mittal, Neha; Shekar, Raj; Biswas, Sumeet |
| 1998 | Launch of small and innovative packs and their acceptance in Urban and rural markets | Kuloor, Vighnaraj S.; Vinayachandran, S. |
| 1989 | Input - mix and marketing of poultry feed | Manchanda, Om Prakash; Prasad, A. V. |
| 1993 | Marketing information services | Jagdeo, Mahesh |
| 1989 | Exploratory study on marketing of seeds of oilseeds | Prasad, M. L. N. |
| 2001 | Business strategy for Spreadwing Co.: an analysis of the online professional job market in the USA | Biswas, Anubrata; Parasuraman, VijayKumar |
| 2019 | Path to sustainability: marketing in Indian startups | Yadandla, Aditya; Sharma, Mehak |