IIMA Institutional Repository
This Institutional Repository has been created to collect, preserve and distribute the scholarly output of Indian Institute of Management, Ahmedabad. This will work as an important tool to facilitate scholarly communication and preserve the institution knowledge. The Vikram Sarabhai Library is proud to be hosting the repository for the dissemination and preservation of this valuable knowledge resource of the IIMA community.
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| Issue Date | Title | Author(s) |
|---|---|---|
| 1990 | Marketing strategies for different tractor companies with special emphasis on communication | B. K., Bansal; Jain, Sanjeev |
| 2005 | Formulation of a marketing strategy for entry of LG Care into FMCG market in India | Ganguli, Shamik; Das, Soumya |
| 2005 | Cash-tech: development roadmap | Bandaru, Raghu Ratnakar; Chadha, Prasanth |
| 2002 | Strategy in wake of Chinese competition : a case study of Saint Gobain Diamant Winter (India) | Sood, Shruti |
| 2001 | Business plan for www.InnovativeIndia.com | Venkatesan, R.; Patwardhan, Rahul |
| 2007 | Marketing strategy for IPTV service in India | Barman, Subhajit; Chavan, Tejas R. |
| 2004 | Enterprise plan for an innovative school | Diwekar, Ankita; Kabra, Vardan |
| 2014 | Comparative study of marketing strategy of sports league | Hari Krishna, B.R. |
| 2005 | Co-branding as a marketing strategy | B. C., Kavita; Vaid, Shradha |
| 1991 | Analysing the marketing strategy of excel industries limited | Jacob V., Joe; Reddy, Jaya Prakash; Mukharjee, Devlina. |