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Issue DateTitleAuthor(s)
2020Product return in e-commerce: examining the marketing contingencies for emerging marketsTiwari, Aarushi; Maurya, Vineet
2020Digital marketing in food industryGarg, Abhishek; Prakash, Sneha K.
2020Utilization of digital marketing in the FMCG sectorPhuntsok, Ngawang; Patidar, Rahul
7-Sep-2021Analysing consumer purchase behaviour in response to product packagingBashal, Manoram; Roy, Rajashi
7-Sep-2021Country wide animosity for foreign goods: an exploratory studyBarua, Deepika; Mondal, Shuktisindhu
1-Sep-2022Evolving consumer behavior with the advent of metaverseDaniel, Christopher Vijay; Kadhane, Kamini; Bhargava, Bhavesh
14-Dec-2021Impact of Anti-Covid Policies on Consumer Behavior in the Premium Hotel IndustrySingh, Nikita; Singhvi, Rachhit Kumar
1-Sep-2022EVOLVING CONSUMER BEHAVIOR WITH THE ADVENT OF METAVERSEDaniel, Christopher Vijay; Kadhane, Kamini; Bhargava, Bhavesh
7-Sep-2021Analyzing the impact of digital marketing on consumer behavior related to frozen food products using data analytics toolsBehera, Dibyani; Jain, Rajat; Singh, Samarpan
21-Mar-2022Impact of COVID-19 on Education as a ServiceSahay, Archit; Singh, Gurpreet

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