IIMA Institutional Repository
This Institutional Repository has been created to collect, preserve and distribute the scholarly output of Indian Institute of Management, Ahmedabad. This will work as an important tool to facilitate scholarly communication and preserve the institution knowledge. The Vikram Sarabhai Library is proud to be hosting the repository for the dissemination and preservation of this valuable knowledge resource of the IIMA community.
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| Issue Date | Title | Author(s) |
|---|---|---|
| 2019 | Socially conscious advertising: examining its effectiveness in the Indian context | Bakshi, Abhinav; Bansal, Tarang |
| 2018 | Strategies of non-price competitionthe case of advertising in the Indian FMCG sector | Saini, Aashutosh; Dora, Hanumantu Kaushik; Bhatia, Sumiran |
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