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Issue Date | Title | Author(s) |
---|---|---|
7-Sep-2021 | Modelling the impact of meme based based marketing on a company's online customer engagement relative to traditional social media marketing methods | Singh, Abhinav; Sharma, Ahsaas |
7-Sep-2021 | Cause marketing by FMCG brands and its impact on purchase decision of Indian consumers | Rajguru, Sandeep; Redij, Aayush |
14-Dec-2021 | Analysis of structural conditions affecting primary market trends | Tejkiran, K M; Garg, Nikhil |
7-Sep-2021 | Effect of derivatives in improving market stability | Kumar, Avinash; Shinde, Sanjit |
14-Dec-2021 | Designing brand names for bop segment in India | Chitodkar, Sarvesh; Sarkar, Shreyasee |
14-Dec-2021 | Relevance of the seven deadly sins in marketing | Hmar, Danny Ramdinsanga |
7-Sep-2021 | Impact of influencers on customer purchasing behaviours and its effectiveness | Konidala, Kalyan Srinivas; Bhimana, Ramakrishna |
14-Dec-2021 | Application of Artificial Intelligence and Machine Learning in Omnichannel Marketing | Kulshreshtha, Nitin; Goyal, Shubham |