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Issue Date | Title | Author(s) |
---|---|---|
2016 | Analyzing marketing mix to relate the consumers' behavior and beliefs for high involvement goods | Priya, Parusharouthu Krishna; Zunke, Saurabh; Mitra, Aniruddha |
2016 | Psychographic segmentation of customers in time bound and unit bound online flash sales | Batra, Anirudh; Ruchandani, Avinash; Kanodia, Shelly |
2016 | Studying consumer behavior on early delivery of online goods | Deka, Ankur; Sirisha, Darshanam; Chandra, Vadde Rajeev |
2019 | Affordable luxury: perceptions | Jhunjhunwala, Avantika; Patil, Disha |
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