IIMA Institutional Repository: Search

IIMA Institutional Repository

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Issue Date	Title	Author(s)
1988	The modelling, design and implementation of a system for the media planning problem using the concepts tools and techniques of multi-criteria decision making	Meenakshisundaram, V.; Rathnam, Sukumar
1988	Marketing strategy for Sheetal mango	Singh, Harpreet; Kalra, Sandeep
1986	Analysis of a marketing case using lotus - 123	Kale, Rajeev Anant.
1986	Analysis of the risk pattern in export sector advances by commercial banks - a case study of the castor oil market	Raman, Srikumar M.; Kumar, Ramanathan
1987	Decision support system for project management	Patil, Shashi Kishore; Prasad, V. C. S. N; Sambamurthy, N.
1988	Marketing strategy for fast foods	Kumar, S.; Mohan, Ranju Kumar.
1989	Ethics in management	Subramanam, Shiva.
1986	Valuation of shares and P/E analysis	Gupta, Avinash; Awasthi, Dalip; Gopalan, Dinesh
1989	Effective protection rates in the chemical industry: an empirical study	Raju, G. Satish.
1988	Review of cattle feed industry and marketing aspects	Balhara, S. C.; Kumar, Pradeep; D. P., Umakant