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Issue Date | Title | Author(s) |
---|---|---|
7-Sep-2021 | Viral marketing | Agarwal, Shiv Kumar; Mummidisetti, Vinod |
14-Dec-2021 | Influencers in social media marketing and future of the industry | Jha, Kislay; Mishra, Sourav |
7-Sep-2021 | Indian consumers’ perception of gendered products and its influence on purchase decisions | Jain, Anubhuti; G, Pratheebha |
7-Sep-2021 | Impact of social media influencers on consumer behaviour | K, Amritha; S, Prabu |