IIMA Institutional Repository
This Institutional Repository has been created to collect, preserve and distribute the scholarly output of Indian Institute of Management, Ahmedabad. This will work as an important tool to facilitate scholarly communication and preserve the institution knowledge. The Vikram Sarabhai Library is proud to be hosting the repository for the dissemination and preservation of this valuable knowledge resource of the IIMA community.
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| Issue Date | Title | Author(s) |
|---|---|---|
| 2015 | Emerging Entrepreneurial and Investment Models in Agriculture | P, Karunamoorthi; P., Raghul; B., Sravani |
| 2015 | A Comparative Study of Large Scale Retail Chains and Family Owned Small Retail Outlets (Kirana) in India | Choudhury, Anirban Roy; Singh Arora, Karan; Keshari Maharana, Sangram |
| 2015 | The Changing Retail Landscape in India: Its evolution and its implications | Sisodia, Ankit; Inani, Arpit |
| 2015 | Understanding Online Consumer Behavior in the purchase of Experience goods: An Indian Perspective | Jain, Aniket; Laha, Nirvana; Nahata, Saurabh |
| 2015 | Importance of Digital Branding for Celebrities | Thakkar, Hitesh; Ashraf Ali, K. M.; Singh, Praveen Kumar |
| 2015 | Celebrity Endorsements for Innovators and Imitators | Kasturirangan, Ashwin; Jaiswal, Ranjeet Kumar; Bera, Subhro Kanti |
| 2015 | Study on conglomerate discount / premium on Indian corporates and their implication on stock returns | Garg, Ankit; Mundra, Hemant; Palukuri, Seshanka |
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