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Issue Date | Title | Author(s) |
---|---|---|
2016 | A study on the relation between the type of cause and consumers’ willingness to pay in sports related cause marketing | Rao, Poonam Ambekar; Pattnaik, Shilpa; Kaur, Sukhjit |
2016 | Olympic medals: understanding the drivers of olympic success | Banerjee, Ajeeta; Yadav, Jagriti; Shalini |
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