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Issue Date | Title | Author(s) |
---|---|---|
2020 | Understanding music in advertising and its effect on brand recall for FMCG | Bhatia, Sonakshi; KAS, Shonreithei Agnes |
2020 | Study on the effectiveness of different types of B2B advertising | Das, Kaustav; S., Sindhu |
2020 | Exploring consumer behaviour on digital space related to ad fatigue and banner blindness | Rohilla, Kartik; Mohanta, Arnab |
2020 | To understand the relation between celebrity capital life cycle and food product life cycle & its effect on consumer perception | Kaur, Manpreet |