IIMA Institutional Repository
This Institutional Repository has been created to collect, preserve and distribute the scholarly output of Indian Institute of Management, Ahmedabad. This will work as an important tool to facilitate scholarly communication and preserve the institution knowledge. The Vikram Sarabhai Library is proud to be hosting the repository for the dissemination and preservation of this valuable knowledge resource of the IIMA community.
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| Issue Date | Title | Author(s) |
|---|---|---|
| 7-Sep-2021 | Analysing consumer purchase behaviour in response to product packaging | Bashal, Manoram; Roy, Rajashi |
| 7-Sep-2021 | Country wide animosity for foreign goods: an exploratory study | Barua, Deepika; Mondal, Shuktisindhu |
| 14-Dec-2021 | Impact of Anti-Covid Policies on Consumer Behavior in the Premium Hotel Industry | Singh, Nikita; Singhvi, Rachhit Kumar |
| 7-Sep-2021 | Analyzing the impact of digital marketing on consumer behavior related to frozen food products using data analytics tools | Behera, Dibyani; Jain, Rajat; Singh, Samarpan |