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Issue Date | Title | Author(s) |
---|---|---|
2006 | Study The mechanisms of a brand licensing agreement and develop a framework for planning a new license or evaluating an existing license | Kurup, Rejoy B.R.; Quadri, Syeda Tahseen |
Jan-2001 | Branding in Indian food market | Nanda, Saroj Kumar |
Feb-2001 | Marketing strategy for branded dried floral arrangements in Indian market | Pande, Rakesh |
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