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Issue Date | Title | Author(s) |
---|---|---|
7-Sep-2021 | Modelling the impact of meme based based marketing on a company's online customer engagement relative to traditional social media marketing methods | Singh, Abhinav; Sharma, Ahsaas |
7-Sep-2021 | Impact of influencers on customer purchasing behaviours and its effectiveness | Konidala, Kalyan Srinivas; Bhimana, Ramakrishna |