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Issue Date | Title | Author(s) |
---|---|---|
2020 | Use of transactional analysis to choose between a celebrity, a cartoon and a non-celebrity endorser of a brand in optimal delivery of the brand message to the end-consumer in FMCG markets the brand message to the end-consumer in FMCG markets | Heda, Abhishek; Bidhave, Basavraj Vishnu |
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- 1 2020