IIMA Institutional Repository
This Institutional Repository has been created to collect, preserve and distribute the scholarly output of Indian Institute of Management, Ahmedabad. This will work as an important tool to facilitate scholarly communication and preserve the institution knowledge. The Vikram Sarabhai Library is proud to be hosting the repository for the dissemination and preservation of this valuable knowledge resource of the IIMA community.
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| Issue Date | Title | Author(s) |
|---|---|---|
| 7-Aug-2023 | Evolution of brand messaging by businesses due to Covid-19 | Rajesh, Shah Akshat; Mittal, Khanak |
| 9-Aug-2023 | Health tech in India: an overview | Pandey, Anshu; Singh, Shweta |
| 8-Aug-2023 | Multicultural marketing: should marketing campaigns be customized for subcultural divisions in India! | D, Priyanka; Roy, Utkarsh |
| 14-Aug-2023 | Furniture marketing in metaverse era | Das, Arkadip; Singh, Swati |
| 16-Aug-2023 | Investigating the extent of negative celebrity endorsement or image perception on consumers’ purchase intention | Jain, Ankur; Reshamwala, Rutvik |