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Issue Date | Title | Author(s) |
---|---|---|
2014 | Institutional branding: how educational institutions brand themselves | Aalekh, Tripathi; Chawla, Gulzar Singh; Vikram, R |
2020 | Use of transactional analysis to choose between a celebrity, a cartoon and a non-celebrity endorser of a brand in optimal delivery of the brand message to the end-consumer in FMCG markets the brand message to the end-consumer in FMCG markets | Heda, Abhishek; Bidhave, Basavraj Vishnu |
2020 | Understanding music in advertising and its effect on brand recall for FMCG | Bhatia, Sonakshi; KAS, Shonreithei Agnes |
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