IIMA Institutional Repository
This Institutional Repository has been created to collect, preserve and distribute the scholarly output of Indian Institute of Management, Ahmedabad. This will work as an important tool to facilitate scholarly communication and preserve the institution knowledge. The Vikram Sarabhai Library is proud to be hosting the repository for the dissemination and preservation of this valuable knowledge resource of the IIMA community.
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| Issue Date | Title | Author(s) |
|---|---|---|
| 2006 | Branding and online advertisement inventory management strategy for Indiamart.com | Lingala, Ganapathi Srinivas; Lama, Aurvind |
| 2000 | Branding cotton | Narayan, T. M.; Prasad, Priya B. |
| 1996 | Branding of commodities recent phenomena | Raman, Anuragi; Sengupta, Arindam |
| 10-Feb-1998 | Role and effectiveness of branding in rural markets | Kumar, Sandeep; Gupta, Vivek |
| 29-Jul-2014 | Study of switching behaviour under discounts: Strong brand vs. Weak brand | Mittal, Neha; Shekar, Raj; Biswas, Sumeet |
| 1996 | Branding and positioning of commodities | N, Sathish; K. K., Abdurahiman |
| 2001 | Export of Indian entertainment software | Choudhary, Mayank; Rajan, Rohithari |
| 2020 | Understating the working and the impact of co-advertising in the space of movie trailers | Chhajer, Ananta; Nikam, Rudra |
| 2020 | Effectiveness of meme marketing | Gupta, Subham; Tomar, Anurag Singh |
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