IIMA Institutional Repository
This Institutional Repository has been created to collect, preserve and distribute the scholarly output of Indian Institute of Management, Ahmedabad. This will work as an important tool to facilitate scholarly communication and preserve the institution knowledge. The Vikram Sarabhai Library is proud to be hosting the repository for the dissemination and preservation of this valuable knowledge resource of the IIMA community.
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| Issue Date | Title | Author(s) |
|---|---|---|
| 1998 | Psychographic profiling of the green consumers | Kumar, Sandeep; Gupta, Vivek |
| 22-Mar-2000 | Commodity brands: a study of Buyer's perceptions about product attributes | Sadh, Ashish |
| 1998 | Study of the buyer behaviour and market segmentation of packaged Atta | Singhal, Amit; N.S.V., Siva Kumar |
| 2016 | A perceptual study of event-based discounting measures | Priyam, Sumit; Jain, Utkarsh |
| 2020 | Study on aspects that make social media content like dangerous online challenges go viral and trigger consumers | G., Cibita; Diwan, Devyani |
| 1-Sep-2022 | Evolving consumer behavior with the advent of metaverse | Daniel, Christopher Vijay; Kadhane, Kamini; Bhargava, Bhavesh |
| 7-Sep-2021 | Study of impulse buying behavior among consumers after consuming alcohol | Joshi, Rohit; Kapoor, Ritvick |
| 1-Sep-2022 | EVOLVING CONSUMER BEHAVIOR WITH THE ADVENT OF METAVERSE | Daniel, Christopher Vijay; Kadhane, Kamini; Bhargava, Bhavesh |
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