IIMA Institutional Repository
This Institutional Repository has been created to collect, preserve and distribute the scholarly output of Indian Institute of Management, Ahmedabad. This will work as an important tool to facilitate scholarly communication and preserve the institution knowledge. The Vikram Sarabhai Library is proud to be hosting the repository for the dissemination and preservation of this valuable knowledge resource of the IIMA community.
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Subject
- 130 India
- 55 Marketing
- 39 Marketing strategy
- 31 Covid-19
- 31 E-commerce
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- 25 Social media
- 20 Consumer behaviour
- 20 Management
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Date issued
- 848 2020 - 2023
- 874 2010 - 2019
- 734 2000 - 2009
- 574 1990 - 1999
- 159 1984 - 1989