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Issue Date | Title | Author(s) |
---|---|---|
21-Mar-2022 | Consumer Behaviour in MBA entrence Exam Preparation | Sareen, Dhruva; Sahoo, Pratikshya |
7-Sep-2021 | Impact of social media influencers on consumer behaviour | K, Amritha; S, Prabu |
14-Aug-2023 | Furniture marketing in metaverse era | Das, Arkadip; Singh, Swati |
2022 | Sales promotions’influence on the consumer behaviour and perception: the moderating effect of purchase frequency | Choudhary, Darpan |
16-Aug-2023 | Investigating the extent of negative celebrity endorsement or image perception on consumers’ purchase intention | Jain, Ankur; Reshamwala, Rutvik |
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