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Issue Date | Title | Author(s) |
---|---|---|
1997 | Measuring the dimensions of brand knowledge and finding their relationship with reservation price | Monga, Ashwani; Mahajan, Vishal |
1998 | Impact of simultaneous multiple brand introduction on an individual consumer's consideration set | Singh, Jujhar; Pant, Sushrut |
1999 | Can Amul extend it's brand to commodities? | Das, Gyana Ranjan |
1996 | Pioneer brands: an analysis of their competitive advantages and brand management strategies | Dutta, Rekhia |
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