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Issue Date | Title | Author(s) |
---|---|---|
2006 | Branding and online advertisement inventory management strategy for Indiamart.com | Lingala, Ganapathi Srinivas; Lama, Aurvind |
2000 | Branding cotton | Narayan, T. M.; Prasad, Priya B. |
1996 | Branding of commodities recent phenomena | Raman, Anuragi; Sengupta, Arindam |
10-Feb-1998 | Role and effectiveness of branding in rural markets | Kumar, Sandeep; Gupta, Vivek |
29-Jul-2014 | Study of switching behaviour under discounts: Strong brand vs. Weak brand | Mittal, Neha; Shekar, Raj; Biswas, Sumeet |
1996 | Branding and positioning of commodities | N, Sathish; K. K., Abdurahiman |
2001 | Export of Indian entertainment software | Choudhary, Mayank; Rajan, Rohithari |
2020 | Understating the working and the impact of co-advertising in the space of movie trailers | Chhajer, Ananta; Nikam, Rudra |
2020 | Effectiveness of meme marketing | Gupta, Subham; Tomar, Anurag Singh |