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Issue Date | Title | Author(s) |
---|---|---|
2015 | Understanding Online Consumer Behavior in the purchase of Experience goods: An Indian Perspective | Jain, Aniket; Laha, Nirvana; Nahata, Saurabh |
2022 | The significance of packaging and branding as a means of communication of locally made products | Balkhande, Aishwarya; Verma, Aryan |
2022 | Value Co-Creation through Digital Brand Communities | Premkumar, Aashika; A, Arunika |
25-Sep-2023 | Cloud kitchen in India | Marvania, Kisha; Panda, Shubham |
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