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Issue Date | Title | Author(s) |
---|---|---|
7-Sep-2021 | Modelling the impact of meme based based marketing on a company's online customer engagement relative to traditional social media marketing methods | Singh, Abhinav; Sharma, Ahsaas |
7-Sep-2021 | Impact of influencers on customer purchasing behaviours and its effectiveness | Konidala, Kalyan Srinivas; Bhimana, Ramakrishna |
9-Aug-2023 | Influencer marketing: understanding the narrative being constructed by influencers marketing products to the urban Indian population | Rathod, Himani; Sarkar, Saranya |
8-Aug-2023 | Influencer marketing & impact on business | Natarajan, K R Anandh; Bansal, Divyansh |
7-Sep-2021 | Impact of social media influencers on consumer behaviour | K, Amritha; S, Prabu |
16-Aug-2023 | Feasibility study for virtual humanoid influencer based marketing | Chandra, Utkarsh Manish; Singh, Jayant |
22-Sep-2023 | Complaints in the age of influencer marketing and digital era | Saravanan, Shreyas; Yadhav, Siddhi |
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