IIMA Institutional Repository
This Institutional Repository has been created to collect, preserve and distribute the scholarly output of Indian Institute of Management, Ahmedabad. This will work as an important tool to facilitate scholarly communication and preserve the institution knowledge. The Vikram Sarabhai Library is proud to be hosting the repository for the dissemination and preservation of this valuable knowledge resource of the IIMA community.
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| Issue Date | Title | Author(s) |
|---|---|---|
| 1994 | Cost and reach of various media vehicles in rural Gujarat | Khullar, Ajay k |
| 2005 | Business strategy for NDTV | Jha, Abhimanyu; Kadian, Ashwani; Meshram, Vidya |
| 2017 | Influence of media on the perception of LGBT community | Amra, Prashansa; Chaudhury, Ritika; Sahoo, Sambit Kumar; Pangtey, Siddharth Singh |
| 2020 | Understanding decision making behaviour for the consumption of media in Indian urban and rural context | Chaudhary, Devansh; Syam, Gundimeda Sumedha |
| 7-Sep-2021 | Study examining bias in reportage by Indian media | Mathur, Avantika; Bhagat, Manisha |