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Issue Date | Title | Author(s) |
---|---|---|
1994 | Demand forcasting for new products | Ramakrishnan, J. |
1994 | Brand relaunches | Mirani, Kanchan; Lahiri, Indrajit |
1994 | Quantitative model of brand equity with application in decision | Namputhiripad, Jayanthan; Chandrasekhar, Ketharaju |
1990 | Identifying the brand: lifestyle linkages in the men's personal care products market | Khan, Anjum; Sadanandan, Salil |
1994 | Boosting export of oil seeds and oil seed based products from India | Luthra, Naveen; Chand, Subhash |
1995 | Study of the buyer behavior in ready to eat product category | Dhingra, Sameer; Dey, Subrata |
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