IIMA Institutional Repository
This Institutional Repository has been created to collect, preserve and distribute the scholarly output of Indian Institute of Management, Ahmedabad. This will work as an important tool to facilitate scholarly communication and preserve the institution knowledge. The Vikram Sarabhai Library is proud to be hosting the repository for the dissemination and preservation of this valuable knowledge resource of the IIMA community.
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| Issue Date | Title | Author(s) |
|---|---|---|
| 1994 | Demand forcasting for new products | Ramakrishnan, J. |
| 1994 | Brand relaunches | Mirani, Kanchan; Lahiri, Indrajit |
| 1994 | Quantitative model of brand equity with application in decision | Namputhiripad, Jayanthan; Chandrasekhar, Ketharaju |
| 1990 | Identifying the brand: lifestyle linkages in the men's personal care products market | Khan, Anjum; Sadanandan, Salil |
| 1994 | Boosting export of oil seeds and oil seed based products from India | Luthra, Naveen; Chand, Subhash |
| 1995 | Study of the buyer behavior in ready to eat product category | Dhingra, Sameer; Dey, Subrata |
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