IIMA Institutional Repository: Search

IIMA Institutional Repository

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Issue Date	Title	Author(s)
2014	ROI of social media marketing	Chauhan, Arushi; Verma, Nisha
2014	A study of celebrity brand endorsements on Twitter	Prakash, Mayank; Roy, Niloy; Chaturvedi, Prateek
2020	Study on aspects that make social media content like dangerous online challenges go viral and trigger consumers	G., Cibita; Diwan, Devyani
2020	Social media analytics for hiring	Minhas, Anka; Changani, Priya
6-Sep-2021	Understanding key engagement drivers for blockchain based voting	Jain, Nandit; Jain, Prince
7-Sep-2021	Modelling the impact of meme based based marketing on a company's online customer engagement relative to traditional social media marketing methods	Singh, Abhinav; Sharma, Ahsaas
14-Dec-2021	Influencers in social media marketing and future of the industry	Jha, Kislay; Mishra, Sourav
7-Aug-2021	Viral marketing	Asad, Mohammed; Krishna, Narra Sai
7-Sep-2021	Use of AI/ML methods on qualitative data to derive quantitative insights	Verma, Shyamal; Jakhar, Ankit Kumar
14-Dec-2021	The impact of social media on employee recruitment and selection	Ansari, Mohammad Irshad; Ansari, Khalid