IIMA Institutional Repository
This Institutional Repository has been created to collect, preserve and distribute the scholarly output of Indian Institute of Management, Ahmedabad. This will work as an important tool to facilitate scholarly communication and preserve the institution knowledge. The Vikram Sarabhai Library is proud to be hosting the repository for the dissemination and preservation of this valuable knowledge resource of the IIMA community.
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| Issue Date | Title | Author(s) |
|---|---|---|
| 9-Aug-2023 | Influencer marketing: understanding the narrative being constructed by influencers marketing products to the urban Indian population | Rathod, Himani; Sarkar, Saranya |
| 8-Aug-2023 | Influencer marketing & impact on business | Natarajan, K R Anandh; Bansal, Divyansh |
| 8-Aug-2023 | Shoppable videos: the untapped gold mine in ecommerce retail. | Bhatia, Richa; Wasad, Nishant |
| 16-Aug-2023 | Feasibility study for virtual humanoid influencer based marketing | Chandra, Utkarsh Manish; Singh, Jayant |