An Empirical Study on Corporate Social Responsibility, Intention to Quit and Job Embeddedness

Abstract

Systematic research regarding the effects of corporate social responsibility (CSR) on organization stakeholder groups, like employees, remains sparse. This paper examines employee’s reaction to CSR programmes at the attitudinal level. The purpose of the study was to investigate how employee’s intention to quit is indirectly influenced by two dimensions of perceived CSR i.e. CSR to society and CSR to customers through the mediation of job embeddedness (JE). Empirical testing using a survey of 501 managers from 19 banking companies in India confirms most of our hypothesized effects. Based on these findings, we argue that developing CSR to society and CSR to customer can be effective ways to lower employees’ intention to leave the organization.