Please use this identifier to cite or link to this item: http://hdl.handle.net/11718/11551
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dc.contributor.authorAgrawal, Amit Kumar-
dc.contributor.authorRahman, Zillur-
dc.date.accessioned2013-12-04T04:25:07Z-
dc.date.available2013-12-04T04:25:07Z-
dc.date.copyright2013-12-12-
dc.date.issued2013-
dc.identifier.citation3rd Biennial Conference of the Indian Academy of Management (IAM), 2013 held at IIMA during 12-14 December, 2013en_US
dc.identifier.isbn9788192080024-
dc.identifier.urihttp://hdl.handle.net/11718/11551-
dc.description.abstractExisting research on value co-creation enumerates value as an outcome of co-creation process The purpose of this article is to lay emphasis on process, not only for its role in co-creation of value but process itself being a value. Process has been largely studied from the viewpoint of value creating framework between firm and customer. Value co-creation is divided into three phases i.e., pre, during and post value co-creation phase to make an elaborated inquiry of process aspect. Interaction implicit in co-creation is deemed to be the source of value for customers. The result provides fresh perspective on process dimension along with its significance as a value proposition for both firm and customer.en_US
dc.language.isoenen_US
dc.publisherIndian Institute of Management , Ahmedabaden_US
dc.subjectValueen_US
dc.subjectValue co-creationen_US
dc.subjectProcessen_US
dc.subjectExperienceen_US
dc.subjectServiceen_US
dc.titleUnderstanding the role of ‘process’ in value co-creationen_US
dc.typeArticleen_US
Appears in Collections:3rd Biennial Conference of the Indian Academy of Management (IAM), 2013



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