Please use this identifier to cite or link to this item: http://hdl.handle.net/11718/11564
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dc.contributor.authorKurup M, Madhava Chandra-
dc.contributor.authorChallil, Gloryson R. B.-
dc.date.accessioned2013-12-04T04:59:51Z-
dc.date.available2013-12-04T04:59:51Z-
dc.date.copyright2013-12-12-
dc.date.issued2013-
dc.identifier.citation3rd Biennial Conference of the Indian Academy of Management (IAM), 2013 held at IIMA during 12-14 December, 2013en_US
dc.identifier.isbn9788192080024-
dc.identifier.urihttp://hdl.handle.net/11718/11564-
dc.description.abstractResearch on the creation of profiles in social networking has been an area of interest in the past few years, and they are used as a major source of information by recruiters and other interested stakeholders. For the purpose of this study we developed hypotheses based on self-presentation theory and the rules / norms applicable for a given networking context. We collected data from 150 network users out of which 85% respondents are maintaining at least one profile for more than two years. Analysis of the descriptive data and some written comments were done to test the hypotheses. Initial results of this exploratory study and subsequent discussion provide multiple insights for future research.en_US
dc.language.isoenen_US
dc.publisherIndian Institute of Management , Ahmedabaden_US
dc.subjectSocial networkingen_US
dc.subjectself- presentation theoryen_US
dc.subjectprofile parametersen_US
dc.subjectmodes of interactionen_US
dc.subjectidentity theoryen_US
dc.titleProfile Creation and Usage in Social Networking Sitesen_US
dc.typeArticleen_US
Appears in Collections:3rd Biennial Conference of the Indian Academy of Management (IAM), 2013

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