Developing Organizational Creativity and Innovation: Toward a model of self-leadership, employee creativity, creativity climate and Workplace Innovative Orientation

Abstract

Creativity and innovation provide the basis for sustainable competitive advantage to the organizations operating in the present business environment. Organizational creativity stems from the summative approach of collective individual creativity available inside the organization. This study as a unique approach has explored the dimension of self-leadership in connection with employee creativity, creativity climate, and workplace innovation preparedness. The results of structural equation modelling analysis based on the sample responses obtained from the research, design and development units of a select number of organizations across industries in Indian context revealed the significant relationships among self-leadership; employee creativity, creativity climate; and workplace innovative orientation. Further, the moderating effect of creativity climate was conducted using post-hoc on employee creativity and workplace innovative orientation. The major limitation of the study lies in relatively small sample size compared to large population group and absence of any qualitative analysis through the interaction with sample respondents.