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Please use this identifier to cite or link to this item: http://hdl.handle.net/11718/11574
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dc.contributor.authorMahra, Girijesh Singh
dc.contributor.authorMondal, Rima
dc.date.accessioned2013-12-04T06:05:07Z
dc.date.available2013-12-04T06:05:07Z
dc.date.copyright2013-12-12
dc.date.issued2013
dc.identifier.citation3rd Biennial Conference of the Indian Academy of Management (IAM), 2013 held at IIMA during 12-14 December, 2013en_US
dc.identifier.isbn9788192080024
dc.identifier.urihttp://hdl.handle.net/11718/11574
dc.description.abstractPolio eradication Campaign was one of the most successful Health Communication Campaign in India. The WHO announced India as Polio free Nation in 2012. Before 2002-03, Polio cases were reported on large scale in India, but suddenly decreased after 2003 and then finally the count reached to zero in 2012. In villages, mass media as well as personalized efforts of vaccinators has played a major role in success of Polio eradication campaign. This paper aims in evaluating the Polio eradication campaign in India before and after 2002-03 on the basis of rational as well as emotions appeals of the campaign, which made the campaign successful especially after 2003.en_US
dc.language.isoenen_US
dc.publisherIndian Institute of Management, Ahmedabaden_US
dc.subjectVACCINATORSen_US
dc.subjectRATIONAL AND EMOTIONAL APPEALSen_US
dc.titleRational And Emotional Appeals In Polio Eradication Campaign In India: A Comparative Study Before And After 2002-03en_US
dc.typeArticleen_US
Appears in Collections:3rd Biennial Conference of the Indian Academy of Management (IAM), 2013

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