Please use this identifier to cite or link to this item: http://hdl.handle.net/11718/11583
Title: The Assimilation of Big Data Analytics (BDA) by Indian Firms: a Technology Diffusion Perspective
Authors: Agrawal, Kalyan Prasad
Keywords: Big data analytics;Innovation diffusion;Absorptive capacity
Issue Date: 2013
Publisher: Indian Institute of Management , Ahmedabad
Citation: 3rd Biennial Conference of the Indian Academy of Management (IAM), 2013 held at IIMA during 12-14 December, 2013
Abstract: Big Data Analytics (BDA) is an emerging technology that is being used in many echelons of business and management. Recent IS research about this technology lack focus on the factors that impact its organizational adoption. However, adoption is just one part of assimilation and companies cannot gain the greatest benefits without assimilating it in a full-scale and deep level (Zhu et al. 2006). Accordingly, assimilation of BDA into the organizational decision-making and operations is very important to fully realize its benefits and worthy of study, especially in emerging economies such as India. Drawing upon diffusion of innovation (DoI) theory (Rogers E.M., 1995), institutional theory (Paul J.D. and Powell W.W., 1983), and Technology-Organization-Environment (TOE) framework (Tornatzky L.G., Fleischer M., and Chakrabarti A.K., 1990) present paper proposes the antecedents that influence BDA assimilation in context of Indian firms.
URI: http://hdl.handle.net/11718/11583
ISBN: 9788192080024
Appears in Collections:3rd Biennial Conference of the Indian Academy of Management (IAM), 2013

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