The Assimilation of Big Data Analytics (BDA) by Indian Firms: a Technology Diffusion Perspective

Abstract

Big Data Analytics (BDA) is an emerging technology that is being used in many echelons of business and management. Recent IS research about this technology lack focus on the factors that impact its organizational adoption. However, adoption is just one part of assimilation and companies cannot gain the greatest benefits without assimilating it in a full-scale and deep level (Zhu et al. 2006). Accordingly, assimilation of BDA into the organizational decision-making and operations is very important to fully realize its benefits and worthy of study, especially in emerging economies such as India. Drawing upon diffusion of innovation (DoI) theory (Rogers E.M., 1995), institutional theory (Paul J.D. and Powell W.W., 1983), and Technology-Organization-Environment (TOE) framework (Tornatzky L.G., Fleischer M., and Chakrabarti A.K., 1990) present paper proposes the antecedents that influence BDA assimilation in context of Indian firms.