IIMA Institutional Repository
This Institutional Repository has been created to collect, preserve and distribute the scholarly output of Indian Institute of Management, Ahmedabad. This will work as an important tool to facilitate scholarly communication and preserve the institution knowledge. The Vikram Sarabhai Library is proud to be hosting the repository for the dissemination and preservation of this valuable knowledge resource of the IIMA community.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/11718/11718| Title: | Big B(ang) theory: Avoid endorsing products you don’t believe in |
| Keywords: | brand business;Gujarat Tourism campaign;Celebrity endorsement |
| Issue Date: | 2-Feb-2014 |
| URI: | http://hdl.handle.net/11718/11718 |
| Appears in Collections: | IIMA In Media |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| DNA_31_JANUARY_2014_AHMEDABAD.jpg | 234.68 kB | JPEG | View/Open |
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