IIMA Institutional Repository
This Institutional Repository has been created to collect, preserve and distribute the scholarly output of Indian Institute of Management, Ahmedabad. This will work as an important tool to facilitate scholarly communication and preserve the institution knowledge. The Vikram Sarabhai Library is proud to be hosting the repository for the dissemination and preservation of this valuable knowledge resource of the IIMA community.
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http://hdl.handle.net/11718/11735| Title: | Optimizing the R & D and marketing interface |
| Authors: | Chandrasekhar, Suj |
| Keywords: | New Product Development;Product Launch;R & D;Research and Development;Marketing interface |
| Issue Date: | 14-Feb-2014 |
| Publisher: | Indian Institute of Management Ahmedabad |
| Description: | The seminar on R & P held at Wing 11 IIM Ahmedabad on 08/07/2013 |
| URI: | http://hdl.handle.net/11718/11735 |
| Appears in Collections: | R & P Seminar |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 2013_07_08_Wing_11.mp4 | Optimizing the R & D and marketing interface | 189.13 MB | MP4 Video | View/Open |
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