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http://hdl.handle.net/11718/11739| Title: | A powerful destination strategy using celebrity endorsement: an afternoon with Amitabh Bachchan, Piyush Pandey and Vipul Mitra |
| Authors: | Bachchan, Amitabh Pandey, Piyush Mitra, Vipul |
| Keywords: | Gujarat Tourism;Khushbu Gujarat ki;Marketing Strategy |
| Issue Date: | 14-Feb-2014 |
| Description: | This effort forms a part of a case that Prof. Abraham Koshy and Prof. Arvind Sahay are writing on Gujarat Tourism on 30/01/2014. |
| URI: | http://hdl.handle.net/11718/11739 |
| Appears in Collections: | Invited Talks |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| ABC.mp4 | A Powerful Destination Strategy Using Celebrity Endorsement: An Afternoon with Amitabh Bacchan, Piyush Pandey and Vipul Mitra | 235.06 MB | MP4 Video | View/Open |
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