IIMA Institutional Repository
This Institutional Repository has been created to collect, preserve and distribute the scholarly output of Indian Institute of Management, Ahmedabad. This will work as an important tool to facilitate scholarly communication and preserve the institution knowledge. The Vikram Sarabhai Library is proud to be hosting the repository for the dissemination and preservation of this valuable knowledge resource of the IIMA community.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/11718/11739Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Bachchan, Amitabh | |
| dc.contributor.author | Pandey, Piyush | |
| dc.contributor.author | Mitra, Vipul | |
| dc.date.accessioned | 2014-02-14T11:33:23Z | |
| dc.date.available | 2014-02-14T11:33:23Z | |
| dc.date.copyright | 2014-01-30 | |
| dc.date.issued | 2014-02-14 | |
| dc.identifier.uri | http://hdl.handle.net/11718/11739 | |
| dc.description | This effort forms a part of a case that Prof. Abraham Koshy and Prof. Arvind Sahay are writing on Gujarat Tourism on 30/01/2014. | en_US |
| dc.language.iso | en_US | en_US |
| dc.subject | Gujarat Tourism | en_US |
| dc.subject | Khushbu Gujarat ki | en_US |
| dc.subject | Marketing Strategy | en_US |
| dc.title | A powerful destination strategy using celebrity endorsement: an afternoon with Amitabh Bachchan, Piyush Pandey and Vipul Mitra | en_US |
| dc.type | Video | en_US |
| Appears in Collections: | Invited Talks | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| ABC.mp4 | A Powerful Destination Strategy Using Celebrity Endorsement: An Afternoon with Amitabh Bacchan, Piyush Pandey and Vipul Mitra | 235.06 MB | MP4 Video | View/Open |
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