Organisational buying: supplier evaluation criteria for standard products

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Please use this identifier to cite or link to this item: http://hdl.handle.net/11718/1175

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DC Field	Value	Language
dc.contributor.author	Mehta, Subhash C.
dc.contributor.author	Khurana, Rakesh
dc.contributor.author	Chhabra, H. S.
dc.date.accessioned	2010-03-14T09:56:11Z
dc.date.available	2010-03-14T09:56:11Z
dc.date.copyright	1981-02
dc.date.issued	2010-03-14T09:56:11Z
dc.identifier.uri	http://hdl.handle.net/11718/1175
dc.description.abstract	The basic objective of the study was to understand the relative importance of various supplier attributes as perceived by purchase executives in India. The second objective of the study was to find out whether there were any significant differences in the perceived importance of supplier attributes when the evaluation was done by top purchasing executives as compared to other levels of purchasing personnel. The findings could help in evolving marketing strategies compatible with the different levels in the purchasing hierarchy if such differences in perceptions are found to exist.	en
dc.language.iso	en	en
dc.relation.ispartofseries	WP;1981/349
dc.subject	Organisational Behaviour	en
dc.subject	Buying Behaviour	en
dc.subject	Supplier Evaluation	en
dc.title	Organisational buying: supplier evaluation criteria for standard products	en
dc.type	Working Paper	en
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