IIMA Institutional Repository
This Institutional Repository has been created to collect, preserve and distribute the scholarly output of Indian Institute of Management, Ahmedabad. This will work as an important tool to facilitate scholarly communication and preserve the institution knowledge. The Vikram Sarabhai Library is proud to be hosting the repository for the dissemination and preservation of this valuable knowledge resource of the IIMA community.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/11718/11856Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Moutinho, Luiz | - |
| dc.date.accessioned | 2014-04-17T05:32:25Z | - |
| dc.date.available | 2014-04-17T05:32:25Z | - |
| dc.date.issued | 2013-08-21 | - |
| dc.identifier.uri | http://hdl.handle.net/11718/11856 | - |
| dc.description | The seminar on R & P held at Wing 11 IIM Ahmedabad on 21/08/2013 by Prof. Luiz Moutinho University of Glasgow, Scotland | en_US |
| dc.language.iso | en_US | en_US |
| dc.publisher | Indian Institute of Management Ahmedabad | en_US |
| dc.subject | Marketing | en_US |
| dc.subject | Neuroscience | en_US |
| dc.subject | Branding | en_US |
| dc.title | Neuroscience in marketing: empirical evidence of social and emotional meanings conveyed by brands | en_US |
| dc.type | Video | en_US |
| Appears in Collections: | R & P Seminar | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 2013_08_21_Wing_11_Part_1.mp4 | Neuroscience in marketing Part -1 | 223.12 MB | MP4 Video | View/Open |
| 2013_08_21_Wing_11_Part_2.mp4 | Neuroscience in marketing Part -2 | 91.3 MB | MP4 Video | View/Open |
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