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http://hdl.handle.net/11718/11856| Title: | Neuroscience in marketing: empirical evidence of social and emotional meanings conveyed by brands |
| Authors: | Moutinho, Luiz |
| Keywords: | Marketing;Neuroscience;Branding |
| Issue Date: | 21-Aug-2013 |
| Publisher: | Indian Institute of Management Ahmedabad |
| Description: | The seminar on R & P held at Wing 11 IIM Ahmedabad on 21/08/2013 by Prof. Luiz Moutinho University of Glasgow, Scotland |
| URI: | http://hdl.handle.net/11718/11856 |
| Appears in Collections: | R & P Seminar |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 2013_08_21_Wing_11_Part_1.mp4 | Neuroscience in marketing Part -1 | 223.12 MB | MP4 Video | View/Open |
| 2013_08_21_Wing_11_Part_2.mp4 | Neuroscience in marketing Part -2 | 91.3 MB | MP4 Video | View/Open |
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