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http://hdl.handle.net/11718/11969| Title: | Assessment of price elasticity on consumer evaluation of mixed price bundling |
| Authors: | Saha, Rizurekh Aravind, G. |
| Issue Date: | 14-Sep-2012 |
| Publisher: | Indian Institute of Management Ahmedabad |
| Series/Report no.: | SP;1814 |
| Abstract: | Our project aim was to provide a framework for determining the optimal discount framing strategy in case of bundled offerings. Research was carried out in 3 phases: • Hypothesis formation • Measurement of Latitude of price acceptance • Measurement of framing on buying intent We conclude that the discount framing works better on the product with narrower LPA, provided that the offer price of both products are in the middle of the LPA of respective products. |
| URI: | http://hdl.handle.net/11718/11969 |
| Appears in Collections: | Student Projects |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| SP_1814.pdf Restricted Access | 1.17 MB | Adobe PDF | View/Open Request a copy |
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