IIMA Institutional Repository
This Institutional Repository has been created to collect, preserve and distribute the scholarly output of Indian Institute of Management, Ahmedabad. This will work as an important tool to facilitate scholarly communication and preserve the institution knowledge. The Vikram Sarabhai Library is proud to be hosting the repository for the dissemination and preservation of this valuable knowledge resource of the IIMA community.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/11718/11973Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.advisor | Sharma, Dheeraj | |
| dc.contributor.author | Das, Abhishek | |
| dc.contributor.author | Yadav, Narendra Singh | |
| dc.contributor.author | Malode, Sanjay | |
| dc.date.accessioned | 2014-06-20T07:09:10Z | |
| dc.date.available | 2014-06-20T07:09:10Z | |
| dc.date.copyright | 2013 | |
| dc.date.issued | 2012-09-27 | |
| dc.identifier.uri | http://hdl.handle.net/11718/11973 | |
| dc.description.abstract | Instances of product placement in media have been increasing at a high pace. In this context it becomes important to analyze the effectiveness of these product placements. Recall of a product in the mind of prospect customers is one of the key parameters in understanding the effectiveness of a product placement. In this project, we have focused on comparing recall of various kinds of products placement. The recall – both aided and unaided of a particular product placement has been analysed with respect to the nature of respective product placement as well as specific background of a viewer. | en_US |
| dc.language.iso | en | en_US |
| dc.publisher | Indian Institute of Management Ahmedabad | en_US |
| dc.relation.ispartofseries | SP;1817 | |
| dc.subject | Placement in media | en_US |
| dc.subject | Product placement | en_US |
| dc.title | Analyzing the effectiveness of product placement in Media – Indian context | en_US |
| dc.type | Student Project | en_US |
| Appears in Collections: | Student Projects | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| SP_1817.pdf Restricted Access | 1.21 MB | Adobe PDF | View/Open Request a copy |
Items in IIMA Institutional Repository are protected by copyright, with all rights reserved, unless otherwise indicated.