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Issue Date | Title | Author(s) |
---|---|---|
17-May-1971 | IA consumer image: promotional efforts will help image building | Mehta, Subhash C.; Jain, Abhinandan K. |
24-May-1971 | Improving overall image of Indian airlines | Mehta, Subhash C.; Jain, Abhinandan K. |
10-May-1971 | Consumer image of Indian airlines | Mehta, Subhash C.; Jain, Abhinandan K. |
6-Mar-1971 | Role of economic times in decision-making: an IIM survey | Mehta, Subhash C.; Bhatia, B. S. |
28-Feb-1971 | Trends in advertising consumer products: use of space, preferred sizes and frequency | Mehta, Subhash C.; Bhatia, B. S. |